The Operation of PPC Advertising
The Operation of PPC Advertising
The majority of sites that provide paid advertising services conduct auctions in real time using algorithms. The choice of which internet advertisement to run in a vacant slot is made by algorithms. Depending on the platform being utilised, the criteria may differ, but they often combine the quality of the advertising and the bid price. However, there are a number of other factors to take into account, and platforms don't always make the criteria clear.
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